Maxine Robert

The modern yacht runs on technology, Starlink, VSAT, WhatsApp, Teams, cloud drives, reporting software, and internal tools, yet most crews feel more overwhelmed than ever.The reason isn’t a lack of digital tools. It’s the lack of connection between them. In 2025, we interviewed captains, pursers, chief officers, and ETOs across the Med and Caribbean. Their message was the same:“Everything is digital, but nothing is centralised.” How Fragmentation Creates Daily Inefficiency The average yacht...

Let’s be honest — for years, “AI in yachting” sounded like a futuristic buzzword. Something for shipyards or tech conferences, not the day-to-day life aboard. But 2025 is proving otherwise. From maintenance to inventory to crew scheduling, artificial intelligence is quietly becoming one of the most powerful tools in a captain’s operational toolkit. And it’s not about replacing people. It’s about making better, faster, data-driven decisions that keep yachts running smoother, leaner, and safer....

Access chaos is a hidden operational threat aboard many yachts. In 2025, where crews rely on digital platforms for everything from maintenance to communication, unclear or outdated role assignments can cause delays, confusion, and even serious compliance risks. From rotating crew schedules to external contractors and temporary hires, yachts today often involve multiple stakeholders accessing critical systems. Without clear access controls and permissions, even the most advanced yacht software...